Two agencies. One newsletter.

Each week I send a short email about the things we are testing and learning while building both companies.

No spam. Unsubscribe anytime.

I run AdTribe, a performance marketing agency, and Haven, where we help agencies and tech companies hire elite media buyers from Europe.

How it all Started

I started my first agency, AdTribe, eight years ago. Since then we've managed $100M+ in ad spend, hired 50+ media buyers, and helped hundreds of businesses grow through paid media.
Along the way we noticed something interesting. Some of the best media buyers we hired weren't in the US. They were in Eastern Europe. So a few years ago I started Haven, where we help agencies and marketing teams hire elite media buyers from that same network.
This newsletter is where I share what I'm learning while building both companies. The wins, the mistakes, the experiments, and the operational chaos in between.

01

Running Two Agencies at Once

The systems, tradeoffs, and what happens when both demand your attention at the same time.
02

Performance Marketing, Honestly

What's actually working in paid media right now — from someone running campaigns, not just writing about them.
03

Hiring Great People in Europe

Why European media buyers are some of the best in the world and how to find the ones who'll deliver.
04

The Honest Post-Mortem

Bad hires, lost clients, strategies I'd reverse. The real cost of getting things wrong — and what I learned.

Agency growth

When to say no to a new channel

A simple scorecard we use before expanding spend—and how to communicate it to clients.
Leadership

Creative testing in a fatigued account

Breaking a performance plateau without blowing up CAC—framework + timeline.
Leadership

Hiring media buyers who scale

Signals in the interview that predict whether someone thrives in ambiguity.

Notes from someone building two agencies. Hiring decisions, client problems, experiments that work and the ones that fail.

No spam. Unsubscribe anytime.